CommuteWise Public Taxi Tracking App

CommuteWise is a Public Taxi tracking app where users can track how far the taxis are, how much is the price of the taxi to their specific destination.

The Problem

Many commuters face challenges with their daily commute, such as traffic congestion, road closures, and unexpected delays. This can lead to increased stress, wasted time, and a negative impact on work-life balance. Furthermore, with the rise of remote work and hybrid work models, many commuters are seeking flexible transportation options beyond traditional driving.

The Goal

To provide commuters with a stress-free and efficient commuting experience by offering real-time traffic updates, efficient route planning, and alternative transportation options, and promote sustainable transportation choices.

The Process

• Empathy - Define the target user persona for the app.Define the target user persona for the app.
• User flow - Based on the user persona, insights, and user journey, define the user flow for the app.
• Design - Create designs based on the user flow that is defined.
• Prototype - Create a functional prototype using the designs as a starting point.

User Insights

Based on understanding the persona, I broke down what I gathered into insights that will lead me to ideation.

• Thando's commute is often stressful and time-consuming.
• Thando values the ability to choose from multiple transportation options based on factors such as convenience, and travel time.
• Thando would appreciate real-time updates and notifications about delays and route changes.
• Thando values the ability to plan and customize their commute in advance.

User Journey

User task

User tasks will help me identify what tasks will the user perform in-order for them to reach their goal.

Task: Plan a commute from her current location to her workplace using the app.

• Open the app.
• Input/chooses her destination.
• Review the transportation options available.
• Select the transportation option that best fits her needs and preferences.
• Review the estimated travel time and cost.
• Check for any real-time updates on the selected transportation option.
• Keeps track of the journey and she reaches her destination.
• Upon arrival, rate the transportation experience and provide feedback for future improvements.

High Fidelity Designs

Booking the journey

Tracking the journey

You can play with the Prototype here👇🏽

| Figma - CommuteWise Prototype

Thank You!