ASANA / Color System for Productivity Tool

In response to the design brief given, I'm excited to present the new color system for Asana. My goal was to create a fresh, vibrant look that sets Asana apart from competitors while ensuring clarity and usability. This revamped palette is designed to enhance readability and user interaction, making project management and team collaboration a seamless experience.

Design Decisions

• Platform Choice. Asana is a widely recognized and utilized work management tool, suitable for both individual users and teams. Designing for the desktop version allows for a feature-rich interface.
• Color Selection. The chosen colors create a professional, approachable, and energetic look. The primary and secondary colors are inspired by modern design trends to evoke trust and productivity.
• WCAG Compliance. Ensuring color contrast compliance is crucial for accessibility, making the tool usable for individuals with visual impairments.
• Brand and UI Integration. The consistent use of the color system in branding and UI elements ensures a cohesive and recognizable brand identity. The system colors provide clear visual cues for user actions and system statuses.

See Project Link

Thank you!