Von Restorff Effect

The Von Restorff Effect, also known as the isolation effect, indicates that the human brain is more likely to remember unusual elements. When something stands out significantly, like a red apple among green ones, it captures attention and sticks in memory. This principle can be effectively applied in user interface design to enhance user engagement and guide user actions.

Here are some ways to utilize this effect:

• Color and contrast: Use bold colors or stark contrasts to draw attention to key elements like call-to-action buttons. Employ color psychology to evoke the desired emotional response, helping users focus on the most important actions.
• Typography: Differentiate important text using size, style, or weight. Highlighting keywords or phrases can enhance readability and make critical information more memorable.
• White space: Skillfully use white space to isolate important content, creating visual breathing room that focuses user attention on specific elements without distractions.
• Visuals and icons: Use well-chosen imagery not only to aid comprehension but also to make the content more memorable.
• Animation and motion: Integrate subtle animations to direct users’ attention to important changes or actions within the interface.^[1]