The color of bullets or numbers in a list is determined by the first character of the first item. Subsequent list items inherit the text color of the preceding item, creating a uniform look.

However, Figma offers flexibility in text color customization. You can change the color of each list item individually, or even apply multiple colors within a single list item to different words or characters. This is achieved by selecting the specific characters, words, or the entire list you wish to modify, and then using the color picker in the Fill section of the Design panel. This feature allows for creative text color variations within lists, enabling you to highlight important information or add visual interest to your lists.