Thinking of an orange fruit often brings to mind its bright, shiny skin and refreshing taste. For many, the color orange is linked to excitement and enthusiasm. It’s energetic and attention-grabbing, which is why many sports teams use orange for their uniforms and branding.^[1] Orange is seen as a playful, lively color that can boost moods and energize environments​.

Orange is also associated with warmth and coziness, often reminding people of autumn, Halloween, and foods like pumpkin pie and sweet potatoes. These connections make it a comforting and nostalgic color in Western cultures. In Eastern cultures, orange is often associated with auspiciousness and good fortune.

Due to its brightness, orange is used in advertisements and signs to draw attention. It’s a color that stands out and is hard to ignore, which makes it effective in marketing too​. In design, use orange for call-to-action buttons, highlights, and alerts to grab attention.