When users decide to cancel their membership, they should know where to find the right link or button without having to do extra guesswork. Usually, designers place it in the account's settings or billing sections.

Users have expectations of how this link or section should look, so make sure:

• It's easy to notice
• It looks clickable/tappable
• Use the appropriate labels like Unsubscribe or Cancel/Manage Subscription

Hiding the Unsubscribe button can lead to low loyalty and brand mistrust. Be honest and respectful, allowing users to decide for themselves whether they want to use your product or want to stop using it forever or temporarily.