<?xml version="1.0" encoding="utf-8"?>
The <head> tag
Exercise

The <head> tag

Use simple language
Exercise

Use simple language

Use gender-neutral pronouns
Exercise

Use gender-neutral pronouns

Use informative CTAs
Exercise

Use informative CTAs

Use numbers and social proof in your microcopy
Exercise

Use numbers and social proof in your microcopy

Use words for the nearest dates
Exercise

Use words for the nearest dates

Make your numbers user-friendly
Exercise

Make your numbers user-friendly

Respect users' time
Exercise

Respect users' time

Emphasize the benefit in the CTA
Exercise

Emphasize the benefit in the CTA

Be reasonable with humor
Exercise

Be reasonable with humor

Keep your microcopy consistent
Exercise

Keep your microcopy consistent

Familiarize yourself with SEO
Exercise

Familiarize yourself with SEO

Text link
Exercise

Text link

Never skip the <title> tag
Exercise

Never skip the <title> tag

Sneaking or preselection
Exercise

Sneaking or preselection

Provide descriptive HTML titles
Exercise

Provide descriptive HTML titles

Write clear, contextual URL addresses
Exercise

Write clear, contextual URL addresses

Exercise

Check your page loading speed

Search bar
Exercise

Search bar

What are OKRs
Exercise

What are OKRs

When to use pagination
Exercise

When to use pagination

Creating and managing online forums and discussion boards
Exercise

Creating and managing online forums and discussion boards

Exercise

Leveraging social media for community building

Designers don’t need writing skills
Exercise

Designers don’t need writing skills

Search integration
Exercise

Search integration

Exercise

Semantic HTML evaluation

Acquisition channels
Exercise

Acquisition channels

Semantic markup principles
Exercise

Semantic markup principles