Make it scannable

Scannability is about structuring content so users can quickly grasp the main message without effort. But why should UX writers focus on scannability when their copy is already concise and to the point?

This is because even brief text can be overlooked if it's not well-organized. By using typography tools — such as subheadings, bullet points, numbered lists, bold, and italics — you can make your copy easy to scan and engaging. The more scannable your content, the faster users find what they need, leading to smoother navigation and better engagement.