Use active voice for action-based microcopy

There's an ongoing debate about active versus passive voice and their effects on readers. Critics of passive voice say it sounds unnatural and hides who’s performing the action, leading to confusion. However, native English speakers often use passive voice, and it’s useful for emphasizing the action or when describing system processes.

That said, active voice is ideal for UX copy, especially for action prompts like "Click here" or "Submit form," which are clearer and faster to understand. Using present tense further simplifies the message, benefiting users with reading challenges or non-native speakers.