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Set expectations

Set expectations

As the debrief session organizer, your goal is to help your group explore what happened during the research session and what it might mean. This helps the team move past superficial insights (e.g., the participant didn't like the button) to actionable insights (e.g., people were worried about leaving the site).

How can you make your debrief session more efficient?

  • Explain the format of the discussion and what kind of contributions you expect from the team. Will it be a conversation, a whiteboard session, or some other type of debrief? Will the participants work individually, in pairs or groups, or will it be an open discussion? Set ground rules.
  • Explain what you are looking for in each section. For example, some stakeholders might not know what a "pain point" is. You can help them understand by saying that you are looking for persistent problems that frequently inconvenience customers.
  • Give clear instructions and set time expectations. For example, you can give the team 5 mins to brainstorm in groups and have an open discussion for 5 more minutes. Be strict with the timer to maintain pace.
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