Whether you’re creating push or in-app notifications, keep your messages concise and focused. Avoid lengthy sentences and technical jargon, as this can overwhelm users and lead to missed details. Straightforward messages are more likely to capture users' attention and prompt action.

While the allowed character count varies, most platforms can handle up to 39 characters for the title and 150 for the message. While you technically have some flexibility within these limits, always aim to keep it as short as possible. If you can convey your message in a single line, why drag it out? The goal is to make sure users can quickly absorb the information with just a glance.