Positioning pagination controls intuitively is key to a user-friendly experience. The best placement is typically at the bottom of the content being paginated, such as a list of search results or product listings. This location is logical because users scroll down to view the content, and finding the controls at the end naturally leads them to navigate to the next set of content.

In some cases, especially on longer pages, it can be helpful to place an additional set of pagination controls at the top. This allows users to navigate to another page without needing to scroll all the way down again. Ensure that these controls have enough space around them to be easily clickable.