FAQs
According to Nielsen's heuristics, each product should provide help and documentation to users who get stuck and can't solve a problem without assistance.[1]
FAQ (frequently asked question) refers to a page listing the most common issues that users ask on forums, in support chats, or on social media concerning the product, its features, setup process, payments, issues with subscriptions, and other information. A useful FAQ page should be regularly updated to meet users' needs.
What aids the scannability and readability of an FAQ page?
- Using groups and categories for related topics
- Using subheadings for each category
- Placing the most relevant questions first
- Providing links to relevant articles or tutorials for larger answers
- Chunking information into accordions
- Style links appropriately so they look like links[2]
Pro Tip: Effective FAQ pages can attract new visitors to your website via organic search and direct them to related content.
References
- Help and Documentation: The 10th Usability Heuristic | Nielsen Norman Group
- An FAQ’s User Experience Deconstructed | Nielsen Norman Group