Adjust based on the smallest visible increments

Small changes in typography can significantly impact how users perceive content. When speaking, intonation helps us understand the intended meaning of words. "Yeah, right" can mean that the person agrees with you, or the complete opposite when used with sarcastic intonation. Similarly, making minor adjustments in typography can completely change the meaning of the text. If you're unhappy with your typographic composition, it often doesn't need a complete overhaul.

Start by changing any of the following in the smallest visible increments:

• Typeface
• Type weight
• Type size
• Type style
• Color
• Alignment^[1]

Typography thrives on fine details. The difference between not enough and too much can be rather small.