Serifs are small decorative extensions at the beginning or end of a stroke on a letter. They are the hallmarks of serif typefaces — the oldest typefaces originally popularized by early print magazines. The most popular serif typefaces are Times New Roman, Georgia, and Baskerville.

Serif typefaces create a feeling of sophistication, trust, and world-class quality. The New York Times, Huffington Post, Dior, and Burberry use serif typefaces for their brands.