Coding feedback for actionable insights

Categorization gives structure to feedback, but coding makes it measurable. Coding means labeling similar comments with short, consistent tags that describe the issue in concrete terms. For instance, comments like “the payment page doesn’t load” or “checkout freezes” can be coded as a "checkout error." Counting these codes across all feedback sources quickly reveals the most recurring issues.

This transformation from qualitative to quantitative data helps teams spot trends and define problems supported by evidence. Instead of general claims such as “users experience technical issues,” a spec can include precise findings like “45 percent of reports mention checkout error.” This makes the specification clearer, more persuasive, and easier to align across teams. Coding also simplifies future tracking, allowing teams to measure whether later fixes reduce the same complaints.