Defining goals for testing cycles

Every testing cycle should begin with a clear objective. Without defined goals, teams risk gathering feedback that feels interesting but lacks direction. In product testing, objectives might include confirming that a feature works across devices, learning whether users find a new flow intuitive, or checking if design changes improve conversion rates. For prototype testing, objectives can be even more specific, such as validating if a low-fidelity wireframe communicates the right layout or if a high-fidelity model offers smooth navigation.^[1]

Defining goals allows the team to measure outcomes against clear benchmarks rather than assumptions. For example, concept testing might seek evidence of market interest, while regression testing ensures that new updates do not harm existing functionality. Each method answers a different question, and objectives give structure to these choices. By starting with the right focus, testing cycles provide evidence that supports decision-making and reduces the risk of wasted resources.^[2]