Time to convert

Time to convert measures how long users take to move through each funnel stage and complete desired actions. This metric reveals the typical duration of user journeys and helps identify stages where users get stuck or need more time than expected. Understanding these time patterns helps set realistic expectations and spot opportunities to speed up the conversion process.

Most analytics platforms track both the average and median time between funnel steps. Median times often provide more reliable insights since they're less affected by outliers. For example, in a signup flow, users might typically take 2 minutes to complete the process, but some might leave the tab open for hours, skewing the average time significantly higher than the median.

Tracking time to convert across different segments and time periods highlights where you can streamline the user experience. Long conversion times might indicate complex processes that need simplification, while unusually quick conversions could reveal users skipping important steps or missing key information.