Funnel segmentation splits user journey data into distinct groups based on user characteristics, behaviors, or acquisition channels. This targeted analysis reveals how different user segments move through your product, highlighting varying success rates and pain points. Common segments include new vs. returning users, different device types, or various marketing channels.

Segmentation helps teams uncover hidden patterns that might be missed when looking at aggregate data alone. Each user segment might face unique challenges or show different preferences in their journey. For instance, mobile users might struggle with a particular form that desktop users complete easily, or users from social media might convert better than those from search engines.

Looking at conversion rates across segments lets teams create more tailored experiences. When you spot a segment performing notably better or worse than others, you can dig deeper to understand why and make targeted improvements. This focused approach often leads to more effective optimization efforts than trying to fix everything at once.