Cohort predictions

Cohort predictions help understand how different groups of users will behave over time. Analytics tools group users based on when they joined or what features they first used. These groups, called cohorts, help teams spot patterns in how similar users typically progress through the product.

Most analytics platforms can automatically create and track cohorts. For example, they might show that users who start with feature A typically try feature B within their first month, while users who start with feature C take a different path. Teams can use these patterns to predict how new users in similar cohorts might behave.

By comparing different cohorts, teams can understand which early behaviors lead to long-term success. Analytics tools can predict things like which users are likely to become power users, or which might need extra help, based on how similar users behaved in the past.