Growth loop identification

Growth loops show how users naturally create more growth while using your product. Unlike traditional funnels that have a clear end, loops keep cycling to generate continuous growth. Each cycle should make the next cycle stronger, creating compound growth over time.

A basic growth loop starts when current users take actions that bring in new users. For example, users creating and sharing content brings in new viewers, who then become content creators themselves. The more content created, the more new users discover the product through search engines and shares.

Teams can map their growth loops by tracking the steps users take that lead to new user acquisition. Common patterns include content loops (create-share-discover), viral loops (invite-join-invite), and marketplace loops (supply-demand-supply). Finding the strongest loops helps teams focus on the actions that drive sustainable growth.