Stickiness measurement

Stickiness measurement quantifies how frequently users return to a product over different time periods.^[1] Beyond simple DAU/MAU ratios, advanced stickiness metrics track return visit frequency, interval patterns between visits, and the consistency of engagement over time. These measurements help teams understand whether their product successfully embeds itself into users' regular routines.

Stickiness patterns vary significantly across different product types and user segments. A social media app might target daily return visits, while a project management tool focuses on consistent weekly engagement. By analyzing return frequencies against user personas and use cases, teams can set appropriate stickiness targets that align with natural usage patterns.

Return visit analysis reveals critical engagement drivers and barriers. For example, users who interact with collaboration features show higher stickiness than solo users, indicating that social connections drive retention. Similarly, users who customize their workspace or set up integrations demonstrate stronger stickiness, suggesting that product investment increases return frequency.