Engagement scoring quantify user interactions with digital products by assigning weighted values to different activities. Core actions like making a purchase or sharing content typically receive higher weights than passive behaviors such as viewing pages or scrolling. These weighted scores aggregate into meaningful metrics that reflect overall user engagement levels.^[1]

Product teams can implement scoring models by first identifying key actions that indicate user success and product value. Each action receives a numerical value based on its importance to business goals and user outcomes. For example, a purchase (weight: 100) carries more value than a content view (weight: 10), reflecting its stronger correlation with business success and user engagement.

Modern engagement scoring uses two advanced techniques to reflect real user behavior. First, it applies time decay — for example, a purchase made this week might count as 100 points, while the same purchase from last month would only count as 50 points, and from six months ago just 25 points. Second, it rewards meaningful sequences — like when users share content immediately after creating it, this combination might score 200 points instead of 125 (75 for sharing later + 50 for creating) because it indicates stronger engagement than performing these actions separately.