Opportunity sizing

Opportunity sizing helps product teams measure the potential value of new features or improvements. The process starts with identifying the total market size and narrowing it down to realistic targets. This includes counting potential users and estimating how many might actually use the feature.

Product teams use basic metrics like current user numbers, market growth rates, and competitor data to make these estimates.^[1] For example, if a product has 100,000 users and similar features typically see 30% adoption, teams can expect around 30,000 users for the new feature.

Revenue estimates combine user numbers with expected pricing or value per user. Teams also factor in costs like development time and ongoing maintenance to understand the complete financial picture of any given opportunity.