Google Analytics

Google Analytics stands as the most widely used web analytics service, providing comprehensive insights into website traffic and user behavior. The platform tracks key metrics like page views, session duration, bounce rates, and user demographics through a JavaScript tracking code embedded in web pages.

The tool's reporting interface organizes data into 4 main categories:

• Acquisition, which shows how users find the website
• Behavior, revealing what actions users take
• Audience, detailing who the users are
• Conversions, tracking goal completions^[1]

Real-time reporting capabilities allow immediate visibility into current user activity. Advanced features include custom event tracking, enhanced e-commerce reporting, and cross-device user tracking through Google Signals. Integration with Google's marketing platforms enables audience targeting for marketing campaigns.