App Store and Play Store both allow you to create multiple product pages accessible via special links. When your app has several functions, features, or benefits, you can highlight each of those on custom pages. This comes in handy when you tailor your page to different marketing efforts. For example, an organizing app with time recording and task management features can create a page for each feature. When launching a keyword search campaign, link these pages accordingly. So when someone looks for a "time recording app" and clicks on your store link, they will see the page highlighting this function.

You can also use these pages to showcase seasonal or culturally relevant content. Each page can include screenshots, promotional text, and videos different from the default page.^[[1]]