Front-load user value
Front-loading value in onboarding means providing users with meaningful benefits as early as possible. By showing them how your app can improve their lives right away, you create a strong first impression and build trust. Early wins also help users feel successful, making them more likely to stick with your app and integrate it into their routine.
For example, after completing Duolingo's onboarding, users leave with two real sentences in their chosen language. This small accomplishment provides immediate value and builds excitement. It’s not just about teaching; it’s about showing users they’re already on the path to achieving their goals.
How to implement front-loaded value:
- Prioritize early wins: Include steps that deliver immediate benefits, such as helping users accomplish something meaningful, rather than showing features or settings.
- Capitalize on motivation: Users come into your app with some excitement. Build on this by making the first steps active and engaging, not passive tours or instructions.
- Separate achievement from activity: Don’t confuse busywork, like filling out forms, with progress. Only include steps that genuinely benefit users and help them reach their goals.[1]