Allow users to preview app content before signing up

While it may seem best to get users registered immediately, research shows that delaying registration can boost signups by 29%.^[1] This strategy is called gradual engagement. Instead of asking users to register right away, it postpones the process or handles it in the background, allowing users to first experience how the service can benefit them.

The goal of gradual engagement is to show users the value of the service before asking for their commitment. By letting them see how they can use the app and why it’s worth their time, users are more likely to register later.

The psychology behind this is simple: offering real value upfront helps users feel invested in the service. When users get something useful early on, they’re more likely to stay loyal and complete the registration, making them more engaged and committed in the long run.