Presenting to stakeholders
Prototypes are powerful tools for communicating your design vision to stakeholders, but their effectiveness depends heavily on how you present them. High-fidelity prototypes with polished visuals and interactions help stakeholders envision the final product, making them particularly valuable for important presentations. Unlike technical team discussions, stakeholder presentations require a different approach that bridges the gap between design decisions and business value.
A successful prototype presentation goes beyond simply showing screens — it tells a story. Schedule dedicated time to walk stakeholders through your prototype, explaining key design decisions and supporting them with user research insights. For example, rather than just demonstrating a feature, explain how it addresses specific user needs you uncovered during research. Prepare your prototype thoroughly before presentation, ensuring all flows work smoothly and critical features are polished. This attention to detail helps maintain stakeholders' focus on the big picture.