Use personalization in push notifications

Personalized push notifications are more likely to grab users' attention and make them more invested in opening the app.

How can you make your push notifications more tailored to each individual?

• Address users by their name. People generally love to be addressed by their name and seeing it in the body text can make them feel more relaxed.
• Analyze their app behavior and remind them of activities they're used to doing, like ordering a takeaway at lunchtime or doing yoga in the morning.
• Learn your users' preferences and use this information to encourage users to take action. For example, you can send them notifications to watch more content from profiles they visit more frequently or provide promo codes for the restaurants they order from all the time.