Link the logo to the homepage

Linking the logo to the homepage is a simple but effective way to help users navigate your website and identify your brand. When users click the logo, they instantly return to the homepage. This helps them quickly reorient themselves if they get lost or want to start fresh.^[1] For example, if users are browsing different sections of your site and gets confused, they can click the logo to go back to the homepage. This makes navigation easy and user-friendly.

Additionally, the logo and other branding elements, such as color palettes and signature fonts, help users recognize your website. Each time they see these elements, they are reminded of your brand, reinforcing your identity. This small feature improves the overall user experience by reducing frustration and helping users explore your site more confidently.