Documenting content standards and using them as evaluation criteria is vital for maintaining consistency and quality across your content. Content standards define how your organization wants to communicate, including tone, style, and visual design. For instance, if your organization aims to be seen as friendly and approachable, your content should use a conversational tone but avoid jargon and slang. Instead of "commence" (too formal) or "kick-off" (too slangy), use "start." Include engaging visuals that are inviting and relatable.

Standards also cover technical aspects like metadata, which is crucial for SEO and making your content discoverable. Proper formatting and structure guidelines ensure that content is easy to read and navigate.

When auditing, compare each piece of content against these standards:

• Does it match the intended tone?
• Is the metadata correctly implemented?
• Does the content follow the set formatting and design principles?