Preparing for emerging risks

AI risks evolve as products expand into new contexts. A planning app trained on North American events might flag 2,500 wedding invitations as suspicious fraud. In Southeast Asian cultures where large guest lists are normal, this necessary security feature becomes a critical usability failure.

Social trends create new risks too. Users requesting carbon footprint calculations for events seems helpful. But without proper sustainability data, AI might give dangerously misleading "green" recommendations, creating new trust risks.

Monitor beyond your product. Customer service reports, social media mentions, and user research with diverse populations reveal emerging issues. In-product feedback alone misses critical perspectives from users who gave up.

Design assuming your current context isn't universal. What works perfectly in one culture may fail or cause harm in another. Build flexibility to adapt as you discover these hidden assumptions.