Demographic data insights

Demographic data reveals how different population groups access and use government services. Understanding service usage patterns across age groups, locations, languages, and digital access levels helps identify where barriers exist.

Key demographic patterns include:

• Population groups: How different age groups engage with services and their preferences for digital, phone, or in-person support
• Geographic location: Service usage variations between urban, suburban, and remote areas
• Language access: Service adoption rates in multilingual communities
• Digital resources: Impact of technology access and internet connectivity on service use

Quality demographic analysis looks at patterns across multiple service channels and community groups. Understanding these patterns helps identify which communities might face extra challenges when trying to use government services.