Executive presentation skills

Presenting to executives requires a different approach than typical product presentations. You have limited time, often just 15-30 minutes, to convey complex information and get decisions. Executives think in terms of business impact, competitive advantage, and resource allocation. Technical details usually aren't the focus.

Here are some tips to consider:

• Start with your recommendation and what you need from them. State this clearly in the first two minutes: "I'm seeking approval for X" or "I need a decision on Y." Then provide supporting evidence in order of importance. This "answer-first" approach respects their time and helps them process information efficiently.
• Keep presentations focused and visual. Every slide should directly support your ask. Use charts over tables, show trends not raw data, and highlight what matters for the decision.
• Have backup slides with plausible questions and supporting data ready but don't show them unless asked.

Remember, executives often form opinions quickly, so front-load your strongest points and be ready to skip to discussion at any moment.