Building experimentation culture

Successful experimentation requires organizational buy-in beyond just the product team. Engineers need to prioritize test infrastructure. Designers must accept that user data might contradict their intuition. Executives should celebrate learning from failed tests, not just revenue wins. Without this cultural foundation, testing becomes a checkbox activity rather than a learning engine.

Start small with low-risk, high-visibility wins. Test email subject lines or button copy before tackling major features. Share results widely, especially surprising findings.

Create systems that make testing easier:

• Build reusable test templates
• Document past experiments in a searchable database
• Set up automated significance calculators
• Establish clear guidelines for test approval and analysis