Outline next steps

After users have made a payment, it's important not to give the impression that your job is done. Instead, take the opportunity to express gratitude and offer information about the next steps if needed. For example, if they have purchased a product, thank them for choosing your brand and provide them with shipping updates. If users have signed up for a subscription, provide them with a link to start using the product or suggest that they check their email to activate the subscription.

This helps build a positive relationship with users and ensures that they are fully informed about their purchase.