Marketing agency websites need to serve a few functions, but one of the biggest is to establish credibility in what they do. Your wireframe should emphasize the agency’s expertise and the past clients that they’ve worked with, particularly well-known ones.

Make sure your wireframes make it easy to find the relevant information a potential client would want to find about an agency. Beyond their expertise and well-known people they’ve worked with, most prospective clients will want to know exactly what services they offer and how to get in touch with them.