Wireframes tell a story

A well-crafted, intuitive interface guides users through an experience much like a compelling story. Wireframing is the stage where your team figures out what your website or app will communicate, through multiple drafts and sketches, before investing in visual design.

To do this effectively, the team needs to balance user needs with business requirements while mapping out the journeys users will take through the product.

Start with a brainstorming session with your colleagues. Focus on questions like:

• How would you explain to a friend what this product helps with?
• How does it make life easier for people?
• What can users do on the website or app?
• What goals can they accomplish?