Wireframes display site architecture

In the physical world, architects plan building structures and arrange spaces so people can navigate and use them for living or working. Digital products require the same thoughtful organization. This is called information architecture.^[1]

Using insights gathered during research about users' mental models and behavioral patterns, information architects craft wireframes that demonstrate content hierarchy and navigation. They focus on categorizing, distributing, and placing content so users can move between screens intuitively.