How to Introduce Design Thinking in Your Team

Introducing design thinking to your team is a gradual process, not an overnight change. It's about nurturing a mindset, not just adopting a method. Break the process into steps:

• Educate. Start by educating your team on the 5 phases of design thinking, emphasizing the importance of each step.
• Practice. Initiate small-scale experiments that focus on data collection, rapid testing, and quick iteration. These activities help in skill development and foster a design-centric approach. Consider setting aside regular sessions for these practices, integrating them into your team's routine. Begin with a specific project or a smaller business area, and gradually expand as your team grows more adept.

Remember, embedding design thinking into your company’s culture takes time and consistent effort. It’s about building a foundation and then expanding, ensuring that your team not only understands the concept but also effectively applies it in everyday tasks.

Design thinking is a flexible, non-linear process. Unlike traditional methods, the five phases of design thinking – empathy, definition, ideation, prototyping, and testing – don't need to follow a set sequence. They can happen simultaneously or in any order that suits your project.

In the early stages, avoid applying the entire process from start to finish for every problem. Instead, adapt the approach to fit your specific challenge. You might find that starting with testing sparks new ideas, or that jumping into ideation before fully defining the problem works best.

The key is to use design thinking in a way that's most effective for your situation. This flexible approach encourages creativity and innovation, allowing your team to explore solutions from different angles and at various stages.^[1]

Design thinking flourishes with a multidisciplinary approach. It's most effective when it involves diverse perspectives from across your organization. Whether you're running a workshop or initiating a project, ensure your teams are composed of members from various departments like marketing, engineering, customer service, and any other relevant department.

This diversity is not just about gathering different opinions; it’s about harnessing these unique insights for better problem-solving. Each participant brings their own expertise and understanding, leading to more well-rounded and creative solutions. By creating these cross-functional teams, you tap into a wider range of ideas and approaches, which is essential for the success of design thinking. In this collaborative environment, the collective knowledge and varied viewpoints become your key strengths.

Incorporating design thinking in your team requires more than just understanding the concepts; it’s about fostering a collaborative spirit. Key to this is using icebreakers, especially with new teams or on new projects. These activities aren’t mere fun; they're essential for breaking down barriers and establishing a foundation for open communication and creativity.

To enhance collaboration, consider these strategies:

• Tailored icebreakers: Design icebreakers that align with your team's specific needs. For new teams, focus on activities that build trust and connections. For new projects, use icebreakers that encourage creative thinking and problem-solving.
• Regular check-ins: Implement frequent check-ins to ensure everyone feels heard and to maintain alignment on goals.
• Transparent communication: Promote an environment where feedback is welcomed and constructive.

When introducing design thinking to your team, defining how you'll measure its success is crucial. This often-overlooked step is essential for tracking progress and demonstrating the value of your efforts. Establish clear metrics in advance to evaluate the impact of design thinking on your projects and team dynamics.

• Tracking the number of projects that successfully integrate design thinking principles. This quantitative measure provides a clear view of the approach's adoption rate.
• Assessing the qualitative impact on your team is also vital. Conduct surveys to gauge employee satisfaction and understand the effects of design thinking on their work and creativity.

Setting these benchmarks helps not only in monitoring progress but also in refining your approach. Regularly review these metrics to adjust strategies and continuously improve the integration of design thinking within your team.

Introducing design thinking to your team goes beyond just processes; it's also about igniting creativity. To foster this, engage them in activities like:

• Co-creating a story: This involves the team collaboratively building a narrative, with each member contributing one part at a time. It encourages imaginative thinking and collective creativity, as each member infuses their unique perspective into the evolving story.
• Visual telephone: In this game, a picture is drawn based on a written description. Then, the next person writes a description of that picture, and the process continues. This activity sparks creativity and demonstrates the evolution of ideas and varying interpretations, underscoring the importance of clear communication.

These exercises do more than offer fun; they relax the team and promote a free flow of ideas, essential for fostering a creative and collaborative environment.

In design thinking, producing tangible artifacts like empathy maps, journey maps, storyboards, and wireframes plays a key role. Here's why:

• Visualization: Artifacts turn complex ideas into visual forms, making them easier to understand and reducing misinterpretations. This is particularly helpful for abstract concepts.
• Shared reference: These physical creations become a 'dictionary' for the team's language. They help in ensuring everyone is in sync, guaranteeing consistency in understanding and approach.
• Team cohesion: Creating and referring to these artifacts unites the team. Each created piece is a shared victory, reinforcing the team's collective strength and commitment.^[2]

Tangible artifacts in design thinking are catalysts for clarity, unity, and effective collaboration.

Establishing a shared language is essential when introducing design thinking to a team. Diverse backgrounds often lead to different interpretations of the same concepts, which can create communication challenges. For example, a developer and a marketer might use different terminologies, leading to confusion and inefficiency.

Design thinking tackles this by involving all team members in collaborative exercises from the outset. This approach helps the team to develop a common vocabulary, essential for effective communication. As the team works through design thinking phases together, they begin to speak the same language, both figuratively and literally.

For instance, during ideation, a concept like "Alex's journey" might emerge, symbolizing a customer's experience with a product. Over time, "Alex's journey" becomes a shared term that encapsulates specific customer challenges and needs.