Avoid excessive politeness

In the world of UX copy, brevity and clarity are key. While maintaining a respectful and friendly tone is essential, excessive politeness can become an obstacle to smooth user interaction. Users typically want to get to the point quickly, and overusing terms like "please" and "thank you" can sound unnatural, insincere, and even annoying.

Consider a button that says "Please click here to proceed, thank you." While polite, it's wordy and slows down the user's understanding. A more streamlined version like "Click to Proceed" conveys the same message without unnecessary embellishments.

Remember, every word in UX copy should serve a purpose, and excessive politeness can clutter the interface and hinder efficiency.