Aesthetic and minimalist design

The aesthetic and minimalist design principle means interfaces should not contain irrelevant information or elements which don't add value.

As Steve Jobs said, "Design is not just what it looks like or feels like. Design is how it works." That's true, but apart from its visual appeal, an aesthetic and minimalist design helps prioritize content, making the most relevant stand out. Clean up interfaces by getting rid of everything that doesn't help users complete their tasks or, worse — prevent them from achieving a goal.