<?xml version="1.0" encoding="utf-8"?>

Proximity design principle

Proximity design principle Bad Practice
Proximity design principle Best Practice

Proximity, which basically means "closeness," has all related and similar elements close to each other. Grouping related content also means adding space from unrelated stuff. Designers should use varying amounts of white space to either unite or separate items to help viewers understand the relationships between groups.[1]

This principle supports visual hierarchy and balance, and it often goes hand in hand with repetition.

Improve your UX & Product skills with interactive courses that actually work