Information architect

Information architects direct the way content is structured and arranged within a product or website. They keep their users in mind at all times and aim to create an intuitive experience where the structure of the information is logical.

Their role includes organizing and categorizing content, creating consistent navigation, mapping out user flows, and labeling content groups. Using various research methods such as card sorting (where users independently organize a list of provided information into groups), they create the content foundation or skeleton of a product before the actual design process starts.