Design thinking

Design thinking transforms how cross-functional teams approach product development. This human-centered framework consists of 5 core phases, where each phase requires unique contributions from designers, developers, researchers, and product managers working in harmony:

1. Empathize: Understand user needs, experiences, and pain points through research and observation.

2. Define: Synthesize insights to clearly articulate the core problem that needs to be solved.

3. Ideate: Generate a wide range of creative solutions and ideas to address the defined problem.

4. Prototype: Create low to high fidelity representations of potential solutions for testing and feedback.

5. Test: Evaluate prototypes with users to gather feedback and refine and implement solutions iteratively.^[1]

This integrated approach leads to solutions that satisfy user needs while meeting technical and business requirements.