UX designer

While product managers oversee the product's overall strategy, roadmap, and business goals, UX designers focus on creating user-friendly experiences through design and research. Their specialized role includes:

• User research: Conducting interviews, surveys, and usability tests to understand user needs and behaviors.
• Information architecture: Structuring content and user flows to create logical, intuitive navigation systems.
• Interaction design: Planning how users move through the product and interact with features.
• Wireframing: Creating low-fidelity representations of screens and user interfaces.
• Usability testing: Evaluating design solutions through user testing and iterative improvements.
• User advocacy: Representing user needs in product decisions and maintaining user-centered focus.

A UX designer's scope of work often varies depending on the organization's size. In larger companies, they may collaborate with specialists in specific areas of UX. Oppositely, smaller companies might require them to be generalists, handling all aspects of UX design.