While offering a wide array of pricing plans may seem appealing, it can lead to decision paralysis for users. To aid users in making a choice, narrow down their options.^[1]

You might initially consider offering 3 plans, but even this is a somewhat arbitrary decision. A more effective approach is to engage in user testing. This involves seeking feedback from your audience to determine the optimal number of pricing plans.

Remember to focus on the value each plan provides and the factors that motivate users to make a purchase.