Refrain from displaying all comments simultaneously, as this can lead to page overload and divert users from more important content. Endless scrolling can also complicate navigation and test users' patience. Instead, consider an approach where comments are initially hidden, with only the most popular or recent ones visible.

You can either load the next portion automatically as users scroll down or on request when they press the "View More" option. It's up to you to decide how many comments to load upon each click. This allows users to focus on the most relevant discussions, improving their overall browsing experience.