Step 6: Create a brand style guide

As a project grows, maintaining color consistency across the product becomes more challenging. A brand style guide is essential for helping graphic designers, marketers, web developers, and other team members stay aligned and present a unified brand identity to the public.^[1]

Key elements of the brand style guide include the logo, typography, imagery guidelines, brand voice, and, of course, the color palette. Define the primary, secondary, and tertiary/accent colors to guide their use in different contexts. Be sure to include CMYK, HEX, and RGB color codes to ensure consistent use across digital and printed materials.